Glossary of terms used on this site
Glossaries
| Term | Main definition |
|---|---|
| IA Information Architecture |
信息架构
|
| IM Instant Messenger |
即时通讯
|
| IM Integrated Marketing |
整合行销/整合营销
|
| IMC (Integrated Marketing Communications) |
整合营传播
|
| Imperfect competition |
非完全竞争
|
| Implementation |
实施
|
| Incentive Plan |
激励计划
|
| Individual brand |
个别品牌
|
| Inelastic demand |
缺乏弹性
|
| Influencers |
影响者
|
| Information advertising |
告知广告
|
| Initiating Phase |
初始阶段
|
| Initiators |
倡议者
|
| Insight |
洞察
|
| Integer pricing |
整数定价
|
| Integrated marketing communication |
整合营销传播
|
| Integrative growth strategy |
一体化增长策略
|
| Intensive distribution |
密集分销渠道
|
| Intensive growth strategy |
密集型增长策略
|
| Interactive Design/Interaction DesigInteractive Marketing/Advertising | 互动营销/广告 |