Glossary of terms used on this site

Glossaries

Term	Main definition
Alternation	退换
Analysis Tools	分析工具
animatic	样片
Announcement	公告
Annual Report	年报
API Application Programming Interface	应用程序编程接口/应用程序界面
Appeal Point	诉求点
Appeals诉求; Emotional Appeals	感性诉求, Rational Appeals 理性诉求
AS Account Service	客户服务
Atmosphere	气氛
attention value	注意度
Attitude	态度
Attitude of consumers	消费者态度
audience	受众
Audience Awareness	公众认知度
audience composition	受众构成
audience share	受众占有率
Augmented product	延伸产品
Availability	可获得性/供货能力