Glossary of terms used on this site
Glossaries
| Term | Main definition |
|---|---|
| Business strength rating |
商业能力评分
|
| Button Ad |
图标广告
|
| Buyback allowance |
回购折让
|
| Buyback arrangements |
产品返销
|
| Buyers |
购买者
|
| Buyers’bargaining power |
买方的讨价还价能力
|
| Buying behavior |
购买行为
|
| Buying inertia |
购买惯性
|
| Buying intention |
购买意图
|
| Buying task |
采购任务
|
| Buzz Marketing |
蜂鸣营销/WOM/口碑营销
|
| Buzz Marketing |
蜂鸣营销/口头宣传营销/和WOM类似
|
| Campaign |
广告活动
|
| Campaign |
公关或营销活动
|
| Capital gains |
资本收益
|
| Carnival |
嘉年华
|
| Case study |
案例研究
|
| casting brief |
表演纲要
|
| Categorization |
分门别类
|
| Categorization of perception |
感知分类
|