Glossary of terms used on this site
Glossaries
| Term | Main definition |
|---|---|
| Meeting Minutes |
会议记录
|
| Merchandise |
促销物品
|
| Methodology |
方法论
|
| MI（Media Index) |
企业媒体声望指数
|
| Micro environment |
微观环境
|
| Mindshare |
品牌影响力份额
|
| Miscellaneous |
杂费
|
| Mission statement |
企业使命说明书
|
| Monopolistic competition |
垄断竞争
|
| Moods |
情绪
|
| Moral appeals |
道德诉求
|
| Motive |
动机
|
| Multi-brands |
多品牌
|
| Multifunctional Task Force |
多职能任务小组
|
| Needs |
需要
|
| Negative Report |
负面报道
|
| Neutral pricing |
满意定价
|
| New Product Launch |
新产品发布
|
| News Clipping |
新闻剪报
|
| News Release |
新闻发布
|