Glossary of terms used on this site
Glossaries
| Term | Main definition |
|---|---|
| Outsourcing |
外包
|
| OV（One Voice） |
一个声音
|
| Packaging strategy |
包装策略
|
| Penetration pricing |
渗透定价
|
| Perceived-value pricing |
认知价值定价
|
| Percentage-of-sales method |
销售额百分比法
|
| Perception |
知觉
|
| Perfect competition |
完全竞争
|
| Personal selling |
人员推销
|
| Personality |
个性
|
| Persuasive advertising |
劝说广告
|
| Physical distribution |
实体分配
|
| Planning Phase |
策划阶段
|
| Polish |
文案润色
|
| POP Point Of Purchase |
卖点广告
|
| Post Event |
善后工作
|
| Poster |
海报
|
| Postmortem |
会后书面的简短总结报告
|
| Postscript |
后记
|
| Potential product |
潜在产品
|