In today's article, we will be discussing five digital content manager interview questions. But before we do that, just a quick disclaimer, these questions are not guaranteed to be asked at your interview.

在今天的视频中，我们将讨论五个数字内容经理面试问题。但在我们这样做之前，只是一个简短的免责声明，这些问题不能保证在你的面试中被问到。

Number one, how can you tell if the content you have posted was successful or not? The interviewer wants to hear how you would quantitatively establish whether your team's content has been performing well or not. You want to discuss how you would use data analytics to show the success or lack thereof of any published content. Common metrics that might be used in the scenario include traffic, likes shares and search engine rankings.

第一个问题是，你如何判断你发布的内容是否成功？面试官希望听到你如何从数量上确定你的团队的内容是否表现良好。您想要讨论如何使用数据分析来显示任何已发布内容的成功或失败。场景中可能使用的常见指标包括流量、“赞”、份额和搜索引擎排名。

In one of my previous roles, I worked with my team to produce a special online report that we distributed to existing subscribers and promoted to prospects. I was able to show upper management that this project was highly successful based on key metrics that I pulled using Google analytics. These kp is included, opens, shares, click the rates, traffic and conversions. The report resulted in numerous demo requests on site appointments in several conversions to both trial and paid subscriptions.

在我之前的一个职位上，我和我的团队一起制作了一份特殊的在线报告，我们将其分发给现有订户并推广给潜在客户。根据我使用谷歌分析（Google Analytics）得出的关键指标，我能够向高层管理人员展示这个项目非常成功。这些KP包括，打开，分享，点击率，流量和转换。该报告在网站预约上产生了大量的演示请求，并多次转换为试用和付费订阅。

Question number two, what are the important factors to consider when creating a brief? A content brief is a document that compiles all the Information someone needs to create a piece of content. It should include editorial and brand guidelines, the content manager's vision for the content in search, engine optimization or seo requirements. The interviewer wants to know if you have experience creating a brief and what you think should be included in it. In your answer, make sure to mention that the brief should highlight the target audience and purpose of the content. I've read my own briefs many times and have also create content from other people's briefs. In my opinion, the most important thing that a brief must have in it is Information about the target audience. So the content creator knows exactly how to tailor the content. Time. The intended audience drastically impacts how the story is told and also how it is distributed. Beyond that, the brief should include the purpose of the piece as well as editorial guidelines and seo Information.

第二个问题，创建简报时需要考虑的重要因素是什么？内容简介是一种文档，它汇编了创建一段内容所需的所有信息。它应该包括编辑和品牌指南，内容经理对搜索内容的愿景，引擎优化或SEO要求。面试官想知道你是否有撰写简报的经验，以及你认为简报中应该包含哪些内容。在你的回答中，一定要提到简报应该突出目标受众和内容的目的。我把自己的简报读了很多遍，也从别人的简报中创造了内容。在我看来，一份简报中必须包含的最重要的内容是关于目标受众的信息。因此，内容创建者完全知道如何定制内容。时间。目标受众极大地影响了故事的讲述方式和传播方式。除此之外，简报应该包括文章的目的以及编辑指南和SEO信息。

Question number three, how would you describe our company's writing style and voice? The interviewer wants to know if you've done your research on their company by looking up content that they previously published. This is something you should definitely do before the interview takes place. So you are ready to talk about the type of content the company tends to post. If you bring similar content before the past, then be sure to mention it a regular content many times before, both before I notice your job opening.

第三个问题，你如何描述我们公司的写作风格和声音？面试官想知道你是否通过查找他们以前发布的内容对他们的公司进行了研究。这是你在面试前一定要做的事情。所以你已经准备好谈论公司倾向于发布的内容类型了。如果你在过去之前带来了类似的内容，那么一定要在我注意到你的职位空缺之前多次提到它。

And since then, as I research the company more thoroughly, the style of your typical piece comes off to me as innovative, fun, and creative, but also informative. The voice of your company isn't stuffy, informal. This is a style of writing that I prefer to produce myself, and i've brought some samples with me. So you can see, I think this will be a great fit question. Number four, what are the relevant metrics to track roi on social media?

从那以后，随着我对公司的深入研究，你的典型作品的风格在我看来是创新的、有趣的、有创意的，但也是信息丰富的。你公司的声音不是沉闷的，非正式的。这是一种我更喜欢自己创作的写作风格，我还带来了一些样品。所以你可以看到，我认为这将是一个非常合适的问题。第四，在社交媒体上跟踪ROI的相关指标是什么？

One important aspect of online content is social media. If the interviewer ask you this question, it is likely their company uses social media as part of their online content strategy. Let them know which metrics you would use to determine the return on investment for a social media campaign. I would use Google analytics to track several different data points. If I was running a social media campaign for the company. In particular, I would look at engagement brand, reach, lead generation and conversions. Lakes and shares are always great to see, but the proof is in the pudding. Are we getting conversions or leads from the social media content or not? I'm always happy to see lots of website visits, downloads, and positive reviews, too. But the most important roi metrics to track are always leads and conversions.

在线内容的一个重要方面是社交媒体。如果面试官问你这个问题，很可能是他们的公司将社交媒体作为其在线内容战略的一部分。让他们知道您将使用哪些指标来确定社交媒体活动的投资回报。我会使用谷歌分析来跟踪几个不同的数据点。如果我在为公司开展社交媒体活动。特别是，我会关注参与、品牌、覆盖范围、销售线索生成和转换。湖泊和股票总是很好看，但证据就在布丁里。我们是否从社交媒体内容中获得转换或线索？我总是很高兴看到大量的网站访问，下载和积极的评论。但要跟踪的最重要的ROI指标始终是销售线索和转化率。

Question number five, let's imagine that Google decides to devaluate previously successful seo technique that you use. What would you do? As a digital content manager, you have to keep tabs on a lot of things, content, creation, distribution, managing your team, sing on Top of new methods and tools. You also need to be aware of search engine, optimization techniques and any changes that might impact your company's website and blog traffic. This is bound to happen at some point as it has happened before in the past. Obviously, seo is very important because any changes to it could mean losing traffic to our website or blog, because they are no longer ranking high in the search engine results.

第五个问题，让我们想象谷歌决定贬低你以前使用的成功的搜索引擎优化技术。你会怎么做？作为一名数字内容经理，你必须密切关注很多事情，内容，创作，分发，管理你的团队，掌握新的方法和工具。您还需要了解搜索引擎，优化技术和任何可能影响您公司的网站和博客流量的变化。这肯定会在某个时候发生，就像过去发生过的那样。显然，搜索引擎优化是非常重要的，因为它的任何变化都可能意味着我们的网站或博客失去流量，因为他们不再在搜索引擎结果中排名靠前。

First, I would strive to be proactive, staying up to date on breaking news about these kinds of changes. So we aren't caught off guard. The change did take place, then I would research it. Every time this happens. Experts post recommendations on how to combat or fix the problem. I would also make sure that our seo checklist is continually monitored and up to date, because one change likely won't ruin our rankings completely. If everything else is already optimized, that way will be able to quickly recover.

首先，我会努力做到积极主动，及时了解有关这类变化的突发新闻。所以我们不会措手不及。变化确实发生了，然后我会研究它。每次发生这种事。专家们就如何应对或解决这个问题提出了建议。我也会确保我们的搜索引擎优化清单是不断监测和最新的，因为一个变化可能不会破坏我们的排名完全。如果其他一切都已经优化，这种方式将能够快速恢复。